Boston Consulting Group

The Boston Consulting Group (BCG) is a management consulting firm founded by Bruce Henderson in 1963. Today the Boston based firm is among the largest and most profitable management consulting firms worldwide. BCG has 60 offices in 37 countries.

BCG growth-share matrix

In the 1970s, the BCG created and popularized the "growth-share matrix", a simple chart to assist large corporations in deciding how to allocate cash among their business units. The corporation would categorize its business units as "Stars", "Cash Cows", "Question Marks", and "Dogs", and then allocate cash accordingly, moving money from cash cows toward "stars" and "question marks" that had higher market growth rates, and hence higher upside potential.

The chart was popular for two decades and "continues to be used as a primer in the principles of portfolio management," as the BCG says.

Offices in Asia Pacific

• Auckland founded in 1990
• Bangkok founded in 1994
• Beijing founded in 2001
• Hong Kong founded in 1990
• Jakarta founded in 1995
• Kuala Lumpur founded in 1992
• Melbourne founded in 1990
• Mumbai founded in 1996
• Nagoya founded in 2003
• New Delhi founded in 2002
• Seoul founded in 1994
• Shanghai founded in 1993
• Singapore founded in 1995
• Sydney founded in 1990
• Taipei founded in 2003
• Tokyo founded in 1966

Offices in Europe

• Amsterdam founded in 1993
• Athens founded in 2001
• Barcelona founded in 2002
• Berlin founded in 1999
• Brussels founded in 1993
• Budapest founded in 1997
• Cologne founded in 2001
• Copenhagen founded in 1998
• Düsseldorf founded in 1982
• Frankfurt founded in 1991
• Hamburg founded in 1994
• Helsinki founded in 1995
• Istanbul founded in 2001
• Lisbon founded in 1995
• London founded in 1970
• Madrid founded in 1987
• Milan founded in 1986
• Moscow founded in 1994
• Munich founded in 1975
• Oslo founded in 1996
• Paris founded in 1972
• Prague founded in 2001
• Rome founded in 2001
• Stockholm founded in 1988
• Stuttgart founded in 1997
• Vienna founded in 1997
• Warsaw founded in 1997
• Zürich founded in 1989

Offices in the Americas

• Atlanta founded in 1995
• Boston founded in 1963
• Buenos Aires founded in 1995
• Chicago founded in 1979
• Dallas founded in 1994
• Houston founded in 2003
• Los Angeles founded in 1982
• Mexico City founded in 1998
• Miami founded in 2003
• Monterrey founded in 1993
• New York founded in 1984
• San Francisco founded in 1974
• Santiago founded in 2002
• São Paulo founded in 1997
• Toronto founded in 1993
• Washington D.C. founded in 1996

External link

• official homepage
• BCG's growth-share matrix page