Copywriting

Copywriting is the process of writing a piece of literature with the object of promoting a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of this type of writing this marketing copy, or promotional text, is to persuade the listener or reader to act -- to buy a product or ascribe to a certain viewpoint, for instance.

Copywriters are employees or independent contractors whose job is to create copy. They generally work in advertising, marketing, or similar promotional fields.

On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. This includes the strategic placement and repetition of keywords and keyword phrases on webpages.

See also

• Copy (written)
• Search engine optimization
• Keyword optimization

External links

• More information on search engine and keyword optimization