G-A-Y is a gay nightclub in central london, usually based at the London Astoria. It is run by the promoter Jeremy Joseph, and attracts many major music celebrities to perform new works at brief shows during the weekend nightclub. Many mainstream singers, particularly pop bands, and boy-bands, have performed at the nightclub, including Madonna, Kylie Minogue, and Boyzone.
Situated on the corner of Soho, next to Oxford Street, the location's convenience attracts a large crowd. Due to the choice of pop-music, particularly the kind perceived as being popular amongst both youth, and gay men, and the cheap entrance fee (around £2-£4 during the week) much of the attending group consist of young students, and youth on low income.
G-A-Y is associated with G-A-Y bar on Old Compton Street, which often sells discounted tickets to weekend performances, and also is one of the main locations, as well as Ku Bar, for G-A-Y flyer boys.
G-A-Y is unusual amongst nightclubs, since it is housed in a theatre, the upper seating being mostly replaced by a tiered series of flat areas for dancing, and the lower seating constituting the main dancefloor, along with the stage. Meanwhile, the upper foyer forms a second dancefloor playing slightly (only very mildly) more modern music.
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