Verizon Wireless

Verizon Wireless was the largest wireless phone company in the United States, before Cingular's acquisition of AT&T Wireless. In June 2004, the company added its 40 millionth customer. Verizon Wireless was formed in 2000 as a joint venture between US-based Verizon Communications (56%) and UK-based Vodafone Group (44%). The service was formerly known as PrimeCo PCS .

Verizon is one of two US national carriers to use CDMA technology, the other being Sprint PCS, with ALLTEL a third, but not quite national, CDMA provider.

Verizon Wireless offers voice service as well as 3G (CDMA2000 1xRTT; approx. 144 kbit/s) data services. Verizon Wireless is currently rolling out faster (CDMA2000 1xEV-DO; approx. 2.4mbps) data services. Some of the data services that Verizon Wireless offers is Mobile Office Kit, which enables customers to use their cellular phones as a modem. Wireless internet cards are also an option.

Marketing

Verizon for a time commercialized the fact that they were the largest cellular network in the country by showing people using cell phones and then gesturing with two fingers, much like the peace sign or bunny ears, to show that the person was on the Verizon network.

Later, Verizon's new slogan became, "We never stop working for you", with the commercial depicting a Verizon employee roaming about in strange places continuously asking, "Can you hear me now?" used to suggest that the network was constantly being monitored and improved.

Recently Verizon introduced free calling to people who are "IN" the Verizon network, the appeal of which was highlighted by their having the most customers at that time.

Awards

Verizon was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine.

External link

• Official Verizon Wireless website