Vertical market software

Vertical market software is software aimed at addressing the needs of any given business within a discernable vertical market. Horizontal market software (such as word processors and spreadsheet programs) can be used in a cross-section of industries but vertical market software has the most dramatic effect upon the operations of businesses in vertical markets .

Vertical market software is readily identifiable by the application specific graphic user interface which defines it. One example of vertical market software is touchscreen point of sale software.