WCBS-TV, New York, known onair as CBS 2, is the flagship station of the CBS Television Network.
It was founded in 1941 as WCBW and became WCBS in 1946. For many years, it was the number one news station in New York. However, it fell to second place behind WABC-TV in the early 80s and is now third behind WABC and WNBC.
Channel 2 was branded as simply that from 1946-1997. In 1997 it adopted the CBS 2 name along with the two other large CBS owned-and-operated stations, KCBS-TV in Los Angeles and WBBM-TV in Chicago. In 2000, Joel Cheatwood, creator of the "7News" format at WSVN in Miami, came in as news director to revive the station's long-flagging news operation. He came up with the "CBS 2 Information Network," using "content partners" such as U.S. News & World Report and VH1. After 9/11, CBS 2 toned down its graphics.
Cheatwood was gone by 2002, and the station gradually phased out the tabloid elements.
External Link
Official station site