Wrangler (Jeans)

Wrangler is one of the oldest and most popular jeans brands in the world. The brand is owned by the VF Corporation , who also own Lee , JanSport and The North Face, amongst others.

Wrangler Jeans were first made by Blue Bell , who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler Jeans were born. The popular 13MWZ style, introduced in 1947, is still available worldwide, and is still 'shrink to fit'.