Attributed
- "It is the absolute right of the state to supervise the formation of public opinion."
- "The bigger the lie, the more it will be believed."
- "The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly... it must confine itself to a few points and repeat them over and over."
- "Ein Volk, Ein Reich, Ein Führer." (english translation- 'One People, One Nation, One Leader.')
- "Propaganda should not be in the least respectable; nor should it be mild or humble; it should be successful"